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There are likely few football fans who do not equate the game with a few cold beers. For others, enjoying a day with the NFL means a day of heaving drinking, or binge drinking. This activity can have substantial negative consequences for those taking part and the NFL is now speaking out.
To protect its loyal fans and promote a healthier atmosphere, the NFL plans to try to crack down on binge drinking fans at games during the 2009 season. USA Today reported the football league is extending the Fan Code of Conduct implemented last season.
As part of this initiative, the league office is making recommendations to teams about maximum serving sizes for beer, wine and spirits sold at games, as well as suggestions as to the number of alcoholic drinks a customer can purchase at one time.
The league has also suggested that its 32 teams and 31 stadiums limit the number of tailgating hours allowed to three and a half hours before the game. The office is also suggesting attempts be made to better monitor and enforce rules against excessive drinking in stadium parking lots.
Milt Ahlerich, the league’s senior vice president of security, told USA Today that the NFL is recommending teams limit customers to no more than two 20-ounce beers, two six-ounce servings of wine or two one and a half servings of liquor per transaction.
According to Jeffrey Miller, the NFL’s director of strategic security programs, some teams sold 24- and 28-ounce beers last season. Still others allowed fans to buy an armful of beers at once.
Aside from anti-drunk driving messages printed on the side of cups, teams will also try to sign up a combined total of 200,000 designated driver fans this season. Fans who sign up receive free soft drinks and a chance to win Super Bowl tickets.
Measuring the success of this program will be difficult, while also interesting. Teams and stadiums stand to lose considerable revenue if they limit the amount of alcohol their fans can purchase. You can be sure the money will be made up elsewhere.